Thursday, October 23, 2003

How much is that Fjällnoppa in the window?

In order to test the effectiveness of the Euro, a clever Swedish economist has created something called the Ikea Index. He compared prices at Ikea stores (or as I like to call it, Church) in different countries in and out of the EU, to see if the Euro is doing its job of equalizing prices across the continent.

Apparently, the Euro is not doing its job of equalizing prices, but what was far more interesting to me is that he included US branches of Ikea in the comparison, and it turns out we have the best prices.

Frankly, these days it's nice to have another reason to be proud to be an American.

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